Thought Leadership & Executive Storytelling
Transforming ideas into compelling stories that connect with audiences.
Overview
Helping subject matter experts communicate effectively requires more than strong production—it requires thoughtful storytelling.
From executive interviews and podcast production to AI-focused educational series and short-form social content, I partnered with attorneys and firm leaders to develop multimedia content that made complex topics more accessible while strengthening Proskauer's brand authority.
The Process
From educational series like AI Decoded to executive interviews, podcasts, and social media content, every project began with the same objective: translate complex legal and business topics into engaging stories that audiences would actually want to watch.
By combining thoughtful scripting, visual storytelling, motion graphics, and platform-specific content, I helped transform technical subject matter into multimedia experiences that reinforced Proskauer's expertise while remaining accessible to diverse audiences.
My Role
Creative Strategy
Creative Direction
Executive Storytelling
Script Development
Interview Direction
Production Planning & Logistics
Storyboarding & Concept Development
Video Production
Editing & Motion Graphics
Podcast Production
Cross-Functional Collaboration
The Outcome
The result was a growing library of multimedia thought leadership supporting Proskauer's marketing initiatives across web, social media, podcasts, and video platforms.
Voice of Litigation
A thought leadership series highlighting litigation strategies and insights from Proskauer partners. I collaborated with attorneys to help shape talking points, directed interviews, filmed, edited, and produced multimedia content for the firm's website and social media channels.
Meet our New Partners
An annual partner retreat video introducing newly promoted partners through personal storytelling. I helped develop interview narratives, directed talent during multi-camera interviews, and edited the final piece showcased at the firm's annual retreat.
Partner Retreat Opening Sizzle
An annual opening video created around the partner retreat theme to energize and inspire attendees. I helped storyboard the concept, collaborated with an external designer, and led the editing, motion graphics, and sound design for the final presentation.
Proskauer 150th Anniversary Video
A commemorative film celebrating the firm's 150-year history and legacy. I coordinated production with an external film crew, helped shape the creative narrative, and provided editorial direction throughout post-production to refine the final story.
AI Decoded
An educational thought leadership series designed to make complex AI topics accessible to business audiences. I developed the visual storytelling through motion graphics, editing, and branded content that transformed technical concepts into engaging multimedia experiences.
Exceptional Workplaces for Tomorrow
A branded documentary-style video produced for Brandywine Realty Trust exploring the value of office space in a hybrid work environment. I coordinated production logistics, filmed, produced, and edited the project to tell a compelling business-focused story.
Media & Entertainment Sizzle
A business development video highlighting the firm's Media & Entertainment achievements and market leadership. I partnered with the business development team to shape messaging, organize key statistics, and edit a dynamic promotional piece for prospective clients.
150th Anniversary: Summer Associates
An internal storytelling piece connecting Proskauer's 150-year legacy with the next generation of attorneys. I led pre-production planning, directed interviews, filmed, and edited the project, developing a narrative centered on the firm's future through the perspectives of its summer associates.
Mergers & Acquisitions Sizzle
A promotional sizzle showcasing the firm's M&A successes to support business development efforts. I helped storyboard the project, collaborated with the business development team on messaging and data, and edited the final video to create a compelling client-facing marketing piece.
Life Stories with Bernie Plum
A legacy storytelling series celebrating retiring partners and their careers. I managed pre-production logistics, collaborated with an external production crew on set, supported talent throughout filming, and led post-production editing to shape each partner's story.
Private Market Talks Podcast
One of Proskauer's longest-running podcast series featuring insights from industry leaders. I recorded remote podcast sessions, edited full-length episodes, and created promotional video assets that expanded the series across digital platforms.