Brand & Marketing Campaigns
Transforming ideas into compelling stories that connect with audiences.
Overview
Helping subject matter experts communicate effectively requires more than strong production—it requires thoughtful storytelling.
From executive interviews and podcast production to AI-focused educational series and short-form social content, I partnered with attorneys and firm leaders to develop multimedia content that made complex topics more accessible while strengthening Proskauer's brand authority.
My Role
The result was a growing library of multimedia thought leadership supporting Proskauer's marketing initiatives across web, social media, podcasts, and video platforms.
The Outcome
Creative Strategy
Campaign Development
Storyboarding
Video Production
Motion Graphics
Brand Storytelling
Content Marketing
Cross-Functional Collaboration
The Process
From educational series like AI Decoded to executive interviews, podcasts, and social media content, every project began with the same objective: translate complex legal and business topics into engaging stories that audiences would actually want to watch.
By combining thoughtful scripting, visual storytelling, motion graphics, and platform-specific content, I helped transform technical subject matter into multimedia experiences that reinforced Proskauer's expertise while remaining accessible to diverse audiences.
Brand Ambassador video
A brand storytelling film introducing Proskauer's refreshed identity and reinforcing the importance of the firm's new visual direction. I partnered with the external brand agency by coordinating production, filming and directing interviews, and providing creative feedback throughout post-production to help bring the vision to life.
An animated marketing piece showcasing Proskauer's AI and technology capabilities. Working directly with the firm's AI and Technology leadership, I developed and edited the video to communicate complex offerings through engaging visual storytelling for the firm's website.
A recruitment campaign encouraging law students to apply for Proskauer's 2L Summer Program. Using original footage from the Summer Associate Program, I edited a promotional ad for digital and social media marketing.
Summer Program Welcome Reception
Funds in Focus Event Promo
A social media highlight capturing the Summer Associate welcome reception and introducing candidates to the firm's culture. I helped storyboard, film, and edit the video for digital distribution.
A promotional event sizzle created to drive registrations for Proskauer's Funds in Focus program. I collaborated with the business development team to refine messaging and key statistics, then edited and distributed the campaign across social media and email marketing channels.
Sports Sizzle
A social-first highlight reel capturing Proskauer's Summer Associate Service Day and commitment to community engagement. I filmed and edited the piece for distribution across the firm's social media channels.
Summer Associate Program Recap
An annual recruitment video highlighting Proskauer's Summer Associate Program to attract future candidates. I led production from filming and interview direction through editing, creating a recurring recruitment asset featured on the firm's website and social media channels.
Labor & Employment Website Hero
An animated website hero created to enhance the Labor & Employment practice's digital presence. I partnered with business development and practice leadership to concept and produce a branded animation that serves as the page's primary visual experience.
Schuylkill Banks
A high-energy promotional video showcasing Proskauer's Sports Group and its industry-leading work. I collaborated with the business development team to shape messaging and statistics while editing a dynamic piece designed to support business development efforts.
Media & Entertainment Event Recap
A post-event recap highlighting insights and key moments from Proskauer's Media & Entertainment program. I developed interview questions, filmed interviews and event coverage, and edited the final video for social media and digital distribution.
2L Summer Program Recruitment Ad
A branded storytelling video produced for Brandywine Realty Trust highlighting its partnership with Schuylkill Banks. I supported production by filming interviews and b-roll, then edited the final piece for website and social media distribution.
Summer Program Welcome Sign
Summer Program Service Day
A social-first campaign promoting Proskauer's Summer Associate Program across multiple offices. I coordinated remote video capture with participants nationwide, directed content collection, and edited the final piece into a cohesive campaign that achieved strong social media engagement.
Private Credit Summit Promo
A marketing sizzle promoting Proskauer's annual Private Credit Summit to increase event registrations. I partnered with the business development team on messaging and scripting before filming, editing, and producing the final campaign.